Since 1956, Cleaver Company has been leading the development industry in tools, programs, and strategies for individuals and companies to reach their optimum potential.
The original impetus for many of Cleaver’s tools is found in the writings of William Marston, who postulated a theory of human behavior as a function of the environment and the individual’s reaction to it. Marston theorized that an individual will perceive a stimulus or environment as either antagonistic or friendly. He further theorized that each individual will either have a positive, active response to control the stimulus or environment, or the individual will have a passive, reactive response to the stimulus or environment.
Combining these two general dimensions provides a matrix from which typical patterns of interaction could be described along four characteristics: Dominance, Influence, Compliance, and Steadiness.
These four characteristics formed the base for the Cleaver DISC Profile, and John Cleaver worked to further Marston’s theory by adding constructs that defined behavior in jobs and linked them to the behavior patterns in people.
Since the initial construct of the Cleaver DISC, other elements have been added on to further develop the precision and accuracy of the tool. Today, Cleaver offers over 50 tools born out of this same method of combining groundbreaking research with practical diagnostic framing. Our clients around the world will tell you that when they reach for their Cleaver products and tools they are confidently reaching for a proven strategy for success.
Click here to learn more about the tools and contact a Cleaver Consultant today to learn about what they could do for your organization.
