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Sales Management Insight
The Sales Management Insight (SMI) is a quick assessment tool for diagnosing how managers and executives view their company’s marketing and sales capability. This snapshot covers four areas:
- Marketing
- Sales Management
- Sales Force
- Service to Customers
Marketing addresses a company’s vision and planning related to identifying markets, product mix and pricing strategies. Sales Management addresses talent. Talent includes selection, training and incentives. Sales Force addresses the productivity and effectiveness of the sales force. Service to Customers addresses the overall climate and effectiveness of the sales force in providing services and support to customers, which leads to a stable, steadily growing client base. The form takes about five minutes to complete. This instant diagnosis provides invaluable data for reviewing a company’s strengths and weaknesses in maintaining and growing it’s competitive advantages.
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